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Long way back: Advertising revenues carry on falling at Johnston Press

Posted by Peter Kirwan on 12 May 2010 at 15:01
Tags: Journalism

What happened to the traditional logic of the business cycle?
Local newspapers used to be first into a recession, and first out. This time, they were first in. But it looks like they will be last out — always assuming, of course, that they return to growth at all.
This morning’s trading statement from JP covered the [...]

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Wapping’s paywall: Not the only game in town

Posted by Peter Kirwan on 5 May 2010 at 16:24
Tags: Journalism

In the final week of May, or perhaps the first week of June, we’ll get our first glimpse of Wapping’s paywall. Both The Times and the Sunday Times have started a month-long countdown to launch.
But there’s more in the pipeline. Yesterday, during a Q&A with analysts and journalists, Rupert Murdoch mentioned a different (but simultaneous?) [...]

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Why Adam Crozier shouldn’t buy Five for ITV

Posted by Peter Kirwan on 26 April 2010 at 15:08
Tags: Journalism

Oh, come off it. ITV to buy Five from RTL?
Dan Sabbagh (at Beehive City) and James Ashton (at The Sunday Times) bravely argue that this story has legs. But short of discovering a hidden pot of gold at the bottom of Dawn Airey’s garden, I find it hard to credit.
1) Yes, the mooted savings [...]

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The future of trade publishing: niches for enthusiastic eccentrics

Posted by Peter Kirwan on 26 April 2010 at 12:47
Tags: Journalism

The closure of 23 trade magazines at Reed Business Information in the US seems to have shocked industry commentators.
The closure of titles like Construction Equipment and Modern Materials Handling is part of Reed Elsevier’s long-running plan to winnow down trade magazine publishing to a highly profitable core (or exit the business altogether).
Presumably, RBI’s UK operation in Sutton [...]

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Rare species alert: Mail Online bosses optimistic about online advertising

Posted by Peter Kirwan on 20 April 2010 at 17:32
Tags: Journalism

Bird-watchers go crazy when they spot an avocet or a bittern. Me, I’m always on the look-out for newspaper executives who are optimistic about the future of online advertising.
Yesterday brought two presentations from executives at Mail Online — accompanied by two (apparently) slightly different perspectives on digital display advertising. Both, ultimately, were positive.
The first presentation [...]

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Consumer ad recovery is coming along nicely

Posted by Peter Kirwan on 16 April 2010 at 15:27
Tags: Journalism

Goldman Sachs is predicting good things for ITV.
The broadcaster’s ad revenues should rise by 10% during 2010, say Goldman’s analysts.
By the end of 2010, this will push ITV’s net advertising revenues up to £1.42bn. This is within spitting distance of what the company achieved on the eve of recession in 2007 (£1.49bn). On top of that, [...]

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Laying down the gauntlet: The Guardian’s anti-Indy ad creative

Posted by Peter Kirwan on 30 March 2010 at 17:12
Tags: Journalism

There’s a grand old tradition among marketers that’s rarely ignored: never diss the competition. A corollary of the rule insists that you should never, ever, diss the competition if you’re the more powerful competitor.
Tony Blair observed this rule in his anti-Cameroon speech at Trimdon Labour Club today. Not once did he mention the Conservative leader [...]

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What will the Guardian do if Murdoch’s paywall succeeds?

Posted by Peter Kirwan on 29 March 2010 at 22:52
Tags: Journalism

Conventional wisdom suggests that the Guardian will emerge as one of the champions of free-to-air digital content when the Times and Sunday Times erect their paywalls in June.
This, after all, is a newspaper that employs Jeff Jarvis as a columnist. We’ve also witnessed Emily Bell, GNM’s director of digital content, arguing that general news paywalls are [...]

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Lebedev’s Independent: Past, present & future

Posted by Peter Kirwan on 26 March 2010 at 12:08
Tags: Journalism

A few things about the Indy-Lebedev deal:
1) Gavin O’Reilly: a “most satisfactory” deal for INM
This phrase, contained in the INM’s statement about the deal, makes O’Reilly sound like a Victorian schoolmaster.
It’s accurate, though. Shutting the Indies would have cost £30m. It would also have generated lots of bad press.
INM has lost a couple of hundred [...]

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Good luck, Mr Lebedev: You’re going to need it

Posted by Peter Kirwan on 25 March 2010 at 16:21
Tags: Journalism

Brave man, Mr Lebedev.
With today’s sale announcement, it’s now clear why INM started to row back from its ambition to bring the Independent and the Independent On Sunday to breakeven point by the end of 2010.
Originally, that target emerged last summer as part of the effort to placate renegade investor Denis O’Brien. But towards the [...]

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I’m leaving on a jet plane: McCall’s exit completes hat-trick of senior departures at GMG

Posted by Peter Kirwan on 24 March 2010 at 17:46
Tags: Journalism

Guardian Media Group isn’t known for losing bosses. Yet it’s been a busy 12 months at the top of the company.
In April of last year, GMG appointed the former investment banker Amelia Fawcett to replace Paul Myners as chairman. Six months later, finance director Nick Castro retired. Now it’s spring again, and Carolyn McCall is leaving [...]

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The future of national newspapers: Surviving on £200,000 a day

Posted by Peter Kirwan on 23 March 2010 at 10:25
Tags: Journalism

The OFT’s decision not to investigate Alexander Lebedev’s acquisition of the Independent and the Independent On Sunday tells us that the newspapers generate revenues of less than £70m a year.
This brings us closer to solving a mystery. For years, the financials of the Indies have been lumped in with a series of other businesses – [...]

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Irish newspapers: Lagging behind the UK’s anaemic recovery

Posted by Peter Kirwan on 15 March 2010 at 16:31
Tags: Journalism

Johnston Press may yet regret not selling its Irish newspapers for a firesale price last year. I say this because of what the company told investors last week about ad revenues at its division in the Republic.
During 2009 as a whole ad revenues at papers like the Leinster Leader and the Kilkenny People fell by a [...]

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At Trinity Mirror’s nationals, the worst recession in living memory feels like a blip

Posted by Peter Kirwan on 4 March 2010 at 12:08
Tags: Journalism

Some news organisations have had a half-decent recession. Trinity Mirror’s nationals rank among them.
This morning, Trinity Mirror released its final results for the year to December 2009. Ad revenues at the Daily Mirror and its stablemates fell by 8% during 2009. That’s far less than the chunky double-digit percentage declines that afflicted many broadsheets.
But at tabloids [...]

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BBC Strategy Review promises more, not less, competition for newspapers

Posted by Peter Kirwan on 3 March 2010 at 13:59
Tags: Journalism

I love the BBC, but I tend to worry about it a lot.
On p70 of Mark Thompson’s Strategic Review, I found the kind of evidence that supports my fears. The paragraph that gripped me refers to the future of BBC Online. It goes like this:
There will be no specialist content for a specialist audience, such [...]

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Mr Thompson plays a blinder: Outrage over BBC cuts spells trouble for the Tories

Posted by Peter Kirwan on 2 March 2010 at 15:37
Tags: Journalism

At both the Guardian and the Daily Mail, readers are outraged by Mark Thompson’s plans to prune the BBC’s output. It might not feel like it, but this is excellent news for the Corporation.
Finally, the BBC has achieved its aim: it has moved ahead of the curve in terms of anticipating a Conservative government’s actions. In doing [...]

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Manchester Evening News: Did GMG invest in “things that matter”?

Posted by Peter Kirwan on 11 February 2010 at 14:39
Tags: Journalism

Over at t’other place, newsquestslave casts a critical eye on yesterday’s post comparing GMG and Trinity Mirror as owners of the Manchester Evening News.
(S)he takes issue with my suggestion that GMG invested steadily in its regionals during the late noughties, even as revenues and profits declined.
1) Operating expenditure isn’t everything
I looked at GMG’s track record [...]

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GMG & The Manchester Evening News: “C’est magnifique, mais ce n’est pas la guerre”

Posted by Peter Kirwan on 10 February 2010 at 12:19
Tags: Journalism

A few kind souls at Hold The Front Page are predicting what awaits employees of Guardian Media Group who will soon start working for Trinity Mirror:
“For those who thought [GMG Regional Media chief executive Mark] Dodson was a ruthless hatchet man, you ain’t seen nothing yet…”
“God help them….If they think they’ve been squeezed in [...]

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£7m for the Manchester Evening News: Carolyn McCall isn’t related to the Barclay brothers

Posted by Peter Kirwan on 10 February 2010 at 00:17
Tags: Journalism

For most Britons, the Blair-Brown boom reached a peak in early 2008. Yet as always, the news business was ahead of the game. For most publishers, revenues hit an all-time high during 2004-2005.
One deal, in particular, signalled that we had reached the peak.
In December 2005, Johnston Press bought Scotsman Publications from the Barclay brothers for £160m. [...]

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Online ad recovery will make life tricky for paid content publishers

Posted by Peter Kirwan on 8 February 2010 at 13:52
Tags: Journalism

As inevitably as night follows day, the debate about paywalls started in earnest during early 2009, a few months after the collapse of Lehmann Brothers, and several months after online display advertising stopped growing.
Publishers have spent the past year obsessing about paid content. Yet in the meantime, something wholly inevitable and largely unnoticed has happened [...]

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