Posted by Peter Kirwan on 27 June 2008 at 20:45
Tags: Advertising, Media Business
Did you do algebra at school? If so, do you remember solving a quadratic equation but not properly understanding how you’d done it?
I wonder if Maurice Levy, chief executive and chairman of Publicis Groupe, feels that way today.
In launching VivaKI — yes, that’s how they spell it — Publicis Groupe has done something important. But [...]
Posted by
Dominic Ponsford
on 10 June 2008 at 09:37
Tags: 15, Advertising, Free Newspapers, Magazines, National Newspapers, Online, Regional Newspapers
Press remains by far the biggest advertising medium in the UK according to a new report. The Advertising Statistics Yearbook states that press took 39.8 per cent of UK advertising expenditure in 2007 - down 1.6 per cent year-on-year. Internet was by the far the fastest growing medium - up 39.5 per cent - and took 15.6 per cent of the overall advertising pie.
Posted by
Colin Crummy
on 5 June 2008 at 11:39
Tags: Advertising, Broadcast, Magazines, Television
The European Commission is considering imposing tobacco-style health warnings on car advertisements across media platforms, reports the Daily Telegraph.
Green activists, car makers and advertisers will be consulted today at a meeting in Brussels about the proposals which could see 20Â per cent of ad space whether in magazines, posters and TV clips, devoted to information about C02 emmissions and fuel consumption.
Posted by
Paul McNally
on 28 April 2008 at 07:10
Tags: Advertising, Broadcast, Media Business, National Newspapers, Regional Newspapers
Advertising revenues will slow down in the European media this year and the US next year, according to the chief executive of the world’s largest advertising group, WPP.
Sir Martin Sorrell described parts of the group’s European business as “pretty awful”, according to the Independent.
“The bad news about the UK is that it is low growth,” he said. “The good news is also that it is low growth, so nobody’s got any great expectations.”
Posted by
Dominic Ponsford
on 18 April 2008 at 09:57
Tags: Advertising, Regional Newspapers
Archant has said it will donate money made from taking adverts for the BNP in some of its London titles to charity, Holdthefrontpage reports.
Posted by
Paul McNally
on 18 April 2008 at 08:29
Tags: Advertising, Journalism
The New York Times posted a $335,000 loss in the first three months of this year, one of its worst-performing quarters in history, according to the International Herald Tribune.
The main reason was a 10.6 per cent fall in advertising revenue - worse than the US sector-wide fall of around eight per cent.
“While this is a challenging time for the media industry, we are diligently manging our business for the long term,” New York Times Company chief executive Janet Robison says.
Posted by
Martin Stabe
on 15 April 2008 at 10:22
Tags: Advertising, Regional Newspapers
A major debate this week — both among journalists and political bloggers — has been whether regional newspaper group Archant was right to have accepted an advertisement from the far-right British National Party in London.
The question of whether the BNP, or other fringe political parties, should be sold advertising space is a recurring debate in the regional press. last May, for example, journalists at the South Wales Evening Post ran an ad from the BNP, provoking outrage from some of their own journalists.
This time around, Hamstead and Highgate Express editor Geoff Martin has defended running the ad in his newspaper. It’s not the first time Martin has dealt with the issue. He took a similar stance a year ago, when he was criticised by Camden councillors after quoted a BNP member on its front page.
But other papers haven’t taken the same line, however. Ian Carter, editor of the Northcliffe Media-owned Croydon Advertiser said his paper had turned away the BNP when it asked to run the ad .
Many political bloggers, particularly those who support Labour in Camden, have been outraged by the Ham & High’s decision.
Posted by
Rachael Gallagher
on 31 March 2008 at 13:12
Tags: Advertising, Magazines
Newspaper and magazine advertising is forecast to drop in 2008 whilst internet is set to continue to rise, according to a forecast in the Advertising Association’s Advertising Forecast (PDF).
In the research compiled by the World Advertising Research Centre, national newspaper advertising spend is forecast to drop 1 per cent, regional newspapers 2 per cent, consumer magazines 1.2 per cent and B2B magazine 0.8 per cent.
Internet advertising spend is forecast to rise 21.3 per cent, and overall UK advertising Expenditure is forecast to rise by 3.2 per cent this year.
Posted by
Paul McNally
on 24 February 2008 at 17:21
Tags: Advertising, Journalism, Media Business
Rivals to Yahoo! and Microsoft are expected to voice their concerns that a merger of the two companies would give the group too much power. According to the Times, combined Microsoft and Yahoo! would control three quarters of the webmail and instant messaging market and around a quarter of all online advertising. The Sunday Telegraph, meanwhile, says Microsoft has promised Yahoo! staff it has no plans for mass job cuts if its takeover succeeds.
Senior executives at data firm ChoicePoint are set to receive multi-million-dollar windfall payments after Reed Elsevier offered to buy the firm for £2.1bn this week. Reed announced the acquisition on Thursday, along with the proposed disposal of B2B magazine publisher Reed Business Information, as part of a move towards subscription-based services and away from ad-funded businesses. (Financial Times)
Posted by
Paul McNally
on 24 February 2008 at 08:18
Tags: Advertising, Broadcast, Journalism
Advertisers are worried that ITV1’s audience has become “slightly older and more downmarket” since the return of the News at Ten, according to the Sunday Times.
The piece, looking at executive chairman Michael Grade’s first year in the job, quotes an ITV source, who says: “We just hoped for more. He hasn’t brought in as many new people as he might have. He hasn’t gone far enough.”
Posted by
Paul McNally
on 23 January 2008 at 07:50
Tags: Advertising, Journalism
Financial Times publisher Pearson looks to have recovered after it was one of the worst-hit media companies in Monday’s stock market landslide.
Pearson shares closed last night up 8.1 per cent – a 50.5p rise to 671p – after the company issued an upbeat trading statement predicting record profits for 2007 and growing advertising revenue.
Posted by
Dominic Ponsford
on 21 January 2008 at 12:30
Tags: Advertising
Advertising expenditure in the UK could grow by as much as 37.9 per cent between now and 2019 acccording to the World Advertising Research Center’s Long Term Advertising Forecast.
It predicts a compound annual growth rate of between 1.2 per cent and 2.5 per cent. It predicts that a major recession will not hit the UK in the forecast period.
