FT and UBM built environment titles release own ‘audience’ figures
Posted by
Andrew Pugh
on 10 February 2012 at 15:26
Tags: B2B Magazines, Journalism, Media Metrics
The Financial Times now reaches a global audience of 2.2 million, according to figures released by the newspaper today.
The figures were compiled using the FT’s own metric – the Average Daily Global Audience (ADGA) - a combination of print, online, mobile and tablet access to the FT.
In November 2011 FT.com daily had on average 900,000 unique users, a 36 per cent year-on-year increase, while the number of mobile users rose 66 per cent between May to November 2011 and the number of people accessing the FT on tablets rose 71 per cent during the same period.







