Posted by
Patrick Smith
on 30 September 2008 at 08:48
Tags: Media Business, Media Metrics, National Newspapers, New Media, Newspapers, Online
Newspapers making the shift from once-a-day print publisher to 24-hour digital hub should take note: according to one editor, online operations are underestimating the costs and overestimating the revenues of the move to online.
Posted by
Patrick Smith
on 1 May 2008 at 10:17
Tags: Media Metrics, Mobile
ABCe, the digital division of the readership measurement service ABC, could soon be publishing web traffic figures from mobile phones.
According to its weekly newsletter the auditing body has been asked by the global mobile operators’ trade association GSMA to help create industry agreed standards.
The move comes after demand from advertisers, media owners and operators who want to grow mobile as an advertising medium.
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