Telegraph.co.uk to stream live coverage of the World Indoor Athletics Championships
Posted by
Press Gazette
on 3 March 2010 at 09:25
Tags: Media Business, Mobile, National Newspapers, New Media, Newspapers, Online
The fever with which eight national newspapers dived in to stream England’s World Cup football qualifier in Ukraine following the collapse of the broadcaster Setanta last year has yet to be replicated on such a scale. (Let’s not dwell here on the technical troubles that blighted much of that match).
Despite this national newspaper websites are growing increasingly accustomed to showing sports packages on their websites.
The Guardian is just one which shows highlights of Premiership rugby and other sports.
Telegraph Media Group has now proved that it is hungry to add regular live action to the sporting reflection that has been more traditional newspaper fare through live streaming sports which don’t have such a big impact when broadcast on TV. (more…)





